Analytical Engine
To get the best results from PPC Campaigns, online advertisers are required to manage and maintain a vast number of keywords, each requiring constant monitoring and decision making. Generally these decisions are done manually and are based on gut feel or rule-of-thumb.
MediaBoost offers a solution to automate your PPC Campaign based on empirical methods and techniques. Our data mining technologies, combined with advanced predictive modeling, including methods such as Clustering, Regression Analysis, Support Vector Machines and others, enable us to provide predictions on profit outcomes for each possible bid for each keyword in each geographic location, time of day, etc. This allows us to choose the bid which is most likely to optimize your profit. Keywords, where little is known, are sampled at the cheapest and fasted rate until information is gathered to make an educated decision.
Using techniques borrowed from Operations Research and Modern Portfolio Theory, we identify various clusters in your campaign and assign a separate strategy to each, globally optimizing your account while ensuring that your budget is not exceeded.
In a market that is rapidly growing, and with PPC Campaigns becoming less and less manageable, MediaBoost's leading edge technology allows you to sit back, relax and watch your profits grow.
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